A Peak Behind the book publishing curtain
My book for remote employees is going to launch with Simon Schuster in January 2020. I’ve known about this for some time, but we had to hit a certain point in the book launch process before I could share details with you. Today, as a thank you for sticking with me during the great blog post slowdown of October/November 2019, I want to give you a peak behind the book launch curtain.
The Book is Getting a New Title
My co-authors and I signed a book contract that says our publisher has the right to change the title if necessary. This is The Way Things Go in traditional publishing, and I have no problem with it. Titles aren’t my forte. I don’t know how a person can write a book and post articles (nearly) every week for more than a year and still have trouble coming up with good titles, but that’s me in a nutshell.
We’re really lucky that our original indie publisher 750 is committed to keeping its authors looped in as much as possible. Instead, they gave us Simon Schuster’s feedback and let us propose another title.
If you or anyone you know is thinking of writing a business book, Simon Schuster thinks that the best business book titles are clear. The title should not only tell you what the book is about, but who it’s for. I love our old title ‘Secrets of the Remote Workforce,’ but that doesn’t tell you who the book is for. We fixed that with the new title.
May I present Working Remotely: Secrets to Success for Employees on Distributed Teams. Holly, Mike and I came up with this title the same way we wrote the book. We proposed different titles, talked through what we liked and disliked, and came up with something together.
For those who aren’t familiar with the book, we discuss how to survive and thrive as a remote employee. We cover how to set up your office, how to combat loneliness, and how go grow in your career when you work from an office of one.
The Team Has a Publicist
Publishing a book is a little surreal. Most people have opinions about the things they’ve done. Some of us decide to write a book about what we know. We believe we wrote a book with a lot of useful information to share with remote employees. We spent a lot of time making sure we covered remote-specific topics. On some level, though, it’s still surprising that a traditional publisher agreed to release our book out into the world.
Getting a publicist brings the surreal feeling to another level. We have access to an expert to help us get the word out about our book. That’s pretty neat. I collect skills the way crazy cat ladies collect cats, and I can’t wait to see what I learn from this experience. We’re working on a few things that aren’t quite ready to talk about yet, but I look forward to sharing them with you in due course.
Did you like this sneak peak? Leave me a comment to let me know either way. Is there anything about book publishing you would love to know about? Leave that question in the comments. If there’s enough interest in the business side of book publishing I’ll post other tidbits as we gear up to launch the book.